A more recent publication of this set of statistics is available.

Latest publication: Consumer Confidence 2019, September

Published: 29 December 2014

No major changes in consumer confidence in December

The consumer confidence indicator stood at 4.4 in December, having been 2.6 in November and 0.4 in October. One year ago in December the consumer confidence indicator received the value 7.2. The long-term average for the confidence indicator is 11.9. The data are based on Statistics Finland’s Consumer Survey, for which 1,271 people resident in Finland were interviewed between 1 and 16 December.

Consumer confidence indicator (CCI)

Consumer confidence indicator (CCI)

Of the four components of the consumer confidence indicator, expectations concerning Finland’s economy improved slightly in December compared with November. There were no essential changes in the other components of the consumer confidence indicator. In November, the views on one’s own and Finland's economy were cautious and expectations concerning employment were still gloomy. In contrast, views on households’ saving possibilities were good.

Consumers regarded the time more favourable for raising a loan and buying durable goods than for saving in December. The personal threat of unemployment experienced by employed persons was slightly lower in December than in November.

Consumers' own and Finland's economy

In December, 26 per cent of consumers believed that Finland’s economic situation would improve in the coming twelve months, while 32 per cent of them thought that the country’s economy would deteriorate. In November, the respective proportions were 25 and 36 per cent and twelve months ago 31 and 29 per cent.

In all, 23 per cent of consumers believed in December that their own economy would improve and 14 per cent of them feared it would worsen over the year. One year ago, the respective proportions were 24 and 13 per cent.

Consumers' expectations concerning their own and Finland's economy in 12 months' time

Consumers' expectations concerning their own and Finland's economy in 12 months' time

Unemployment and inflation

Altogether 11 per cent of consumers thought in December that unemployment would decrease in Finland over the next year, while 60 per cent of them believed it would increase. The corresponding proportions were 15 and 55 per cent one year ago.

In December, 12 per cent of employed persons believed that their personal threat of unemployment had lessened over the past few months, whereas 26 per cent thought it had grown. Forty-five per cent of employed persons thought the threat had remained unchanged and 18 per cent felt that they were not threatened by unemployment at all.

Consumers predicted in December that consumer prices would go up by 2.0 per cent over the next 12 months. In December last year, the predicted inflation rate was 2.5 per cent.

Buying of durable goods

In December, 44 per cent of consumers considered the time favourable for buying durable goods. Fourteen per cent of households were fairly or very certain to buy a car and five per cent a dwelling during the next 12 months. Eighteen per cent of households were planning to spend money on renovating their dwelling within a year.

Saving and taking out a loan

A total of 51 per cent of consumers considered saving worthwhile this December. In all, 63 per cent of households had been able to lay aside some money and 77 per cent believed they would be able to do so during the next 12 months.

In December, 57 per cent of consumers regarded the time good for raising a loan. Thirteen per cent of households were planning to raise a loan within one year.

Consumers' views of the economy

  Average 10/1995- Max. 10/1995- Min. 10/1995- 12/2013 11/2014 12/2014 Outlook
A1 Consumer confidence indicator, CCI = (B2+B4+B7+D2)/4 11,9 22,9 -6,5 7,2 2,6 4,4 --
B2 Own economy in 12 months' time (balance) 8,4 14,1 2,3 6,0 4,7 5,5 --
B4 Finland's economy in 12 months' time (balance) 3,2 25,3 -27,1 -0,8 -8,1 -4,6 -
B6 Inflation in 12 months' time (per cent) 2,3 4,6 0,6 2,5 1,9 2,0  
B7 Unemployment in Finland in 12 months' time (balance) -3,0 27,6 -51,1 -22,3 -29,5 -27,6 --
B8 Own threat of unemployment now (balance) -0,8 7,6 -18,8 -9,2 -10,9 -7,5 -
C1 Favourability of time for purchasing durables (balance) 18,2 41,8 -14,2 5,2 5,8 12,1 -
C2 Favourability of time for saving (balance) 11,0 36,8 -19,6 5,1 4,2 2,4 -
C3 Favourability of time for raising a loan (balance) 16,8 42,0 -47,1 14,0 9,3 11,8 -
D2 Household's saving possibilities in the next 12 months (balance) 38,8 52,2 10,9 46,0 43,4 44,5 +

The balance figures are obtained by deducting the weighted proportion of negative answers from that of positive answers. The consumer confidence indicator is the average of the balance figures for the CCI components. The balance figures and the confidence indicator can range between -100 and +100 – the higher (positive) balance figure, the brighter the view on the economy.

Explanations for Outlook column: ++ Outlook is very good, + Outlook is good, = Outlook is neutral, - Outlook is poor, -- Outlook is very poor. Deviation of balance from average has been compared to standard deviation.

The population and sample of the Survey

The population of the Consumer Survey comprises 4.4 million persons aged 15 to 84 and their 2.6 million households in Finland. The population was extended to persons aged 75 to 84 starting from January 2012. The gross size of the monthly sample of the Survey is 2,350 persons (previously 2,200 persons).

In December, the non-response rate of the Consumer Survey was 45.9 per cent. The non-response rate includes those who refused from the survey or were otherwise prevented from participating, as well as those who could not be contacted.

The extension of the population, that is, responses from persons aged 75 to 84, is estimated to have weakened the value of the consumer confidence indicator by good one unit starting from January 2012. This has primarily been caused by a drop in the balance figure of one component, namely own household's saving possibilities. The extension of the population has also somewhat affected the results on owning various home technology.

EU results

The (seasonally adjusted) Consumer Survey results for all EU countries are released on the European Commission website: European Commission, DG ECFIN, Business and Consumer Survey Results; http://ec.europa.eu/economy_finance/db_indicators/surveys/index_en.htm


Source: Consumer Survey 2014, December. Statistics Finland

Inquiries: Tara Junes 029 551 3503, Pertti Kangassalo 029 551 3598, consumer.survey@stat.fi

Director in charge: Riitta Harala

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Updated 29.12.2014

Referencing instructions:

Official Statistics of Finland (OSF): Consumer Confidence [e-publication].
ISSN=2669-8889. December 2014. Helsinki: Statistics Finland [referred: 18.10.2019].
Access method: http://www.stat.fi/til/kbar/2014/12/kbar_2014_12_2014-12-29_tie_001_en.html