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Appendix table 5. Television (terrestrial + cable + satellite) revenue 2000 - 2020, per cent

TV licence fee / Yle tax, per cent Advertising, per cent 1) Subscriptions Total, per cent
Pay-TV, per cent 2) Cable TV basic fees, per cent
2000 49 37 3 11 100
2001 52 33 4 11 100
2002 50 33 4 13 100
2003 49 33 4 15 100
2004 49 33 4 14 100
2005 48 31 9 11 100
2006 46 31 12 11 100
2007 43 30 16 10 100
2008 40 28 22 9 100
2009 42 25 23 9 100
2010 41 27 23 9 100
2011 40 28 22 10 100
2012 42 27 22 10 100
2013 43 26 22 10 100
2014 43 24 23 10 100
2015 44 24 23 10 100
2016 42 23 25 10 100
2017 41 21 28 10 100
2018 3) 38 21 31 10 100
2019 3) 37 20 34 10 100
2020 36 18 35 11 100
The figures are estimates.Source: Statistics Finland/Media statistics Estimates based on data from: FiCom, Ficora, Finnpanel, Kantar TNS, Company reports
1) Digital advertising included as of 2018.
2) Including VOD.
3) The figures for 2018 and 2019 have been revised in Dec 2021.

Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Kaisa Saarenmaa 029 551 3517, joukkoviestimet.tilastokeskus@stat.fi

Head of Department in charge: Hannele Orjala


Updated 3.12.2021

Referencing instructions:

Official Statistics of Finland (OSF): Mass media statistics [e-publication].
ISSN=2323-6345. 2020, Appendix table 5. Television (terrestrial + cable + satellite) revenue 2000 - 2020, per cent . Helsinki: Statistics Finland [referred: 22.5.2022].
Access method: http://www.stat.fi/til/jvie/2020/jvie_2020_2021-12-03_tau_005_en.html