Appendix table 2. Breakdown of newspaper sales 2000 - 2017, per cent

Year Dailies Other newspapers
Advertising Subscriptions and
single copy sales
Advertising Subscriptions and
single copy sales
2000 58 42 59 41
2001 56 44 57 43
2002 54 46 54 46
2003 53 47 53 47
2004 53 47 54 46
2005 54 47 53 47
2006 55 45 53 47
2007 55 45 53 47
2008 55 45 54 46
2009 48 52 52 48
2010 49 51 51 49
2011 52 48 50 50
2012 50 50 51 49
2013 47 53 48 52
2014 45 55 48 52
2015 45 55 46 54
2016 45 55 46 54
2017 44 56 47 53
Until 2009 revenues of printed newspapers only. From 2010 onwards revenues of digital sales are included.
In addition to advertising proper all classifieds including announcements, notices, column advertisements and public offices are also included.
NB. The figures have been revised in July 2018: breakdown of non-dailies' (other newspapers) sales was previously falsely registered for 2014, 2015 and 2016.
Source: Finnish Newspapers Association

Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Kaisa Saarenmaa 029 551 3517, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Jari Tarkoma


Updated 23.11.2018

Referencing instructions:

Official Statistics of Finland (OSF): Mass media statistics [e-publication].
ISSN=2323-6345. 2017, Appendix table 2. Breakdown of newspaper sales 2000 - 2017, per cent . Helsinki: Statistics Finland [referred: 8.12.2019].
Access method: http://www.stat.fi/til/jvie/2017/jvie_2017_2018-11-23_tau_002_en.html