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Published: 27 February 2008

Mass media market 2001 - 2006

The value of the mass media market grew by roughly 4 per cent in 2006. The fastest growth was observed in the Internet (32 per cent) and in cable television (14 per cent).

The strong growth of the Internet was mainly due to the continued growth of online advertising. The sales volumes of online products were still modest.

Only a small number of new households were connected to cable television networks in 2006 but pay-TV channels became more common than before. The total revenue from subscription television from different distribution channels (terrestrial + cable + satellite) in 2006 stood at some EUR 85 to 90 million.

The revenue from daily newspapers grew by 5 per cent. The growth was the fastest so far during the 21st century. The EUR 1 billion threshold was exceeded in 2006. By contrast, the growth of printed media was subdued in many fields.

Table 1. Mass media market in Finland 2001 - 2006

 
2001 2002 2003 2004 2005 2006 Change %
EUR million EUR million EUR million EUR million EUR million EUR million 2005-06
Daily newspapers (7-4 times a week) 956 936 931 970 982 1 027 5
Other newspapers (3-1 times a week) 113 115 112 118 121 122 0
Free papers 86 89 95 100 102 104 2
Magazines & periodicals 622 630 655 680 710 720 1
Books* 468 480 486 500 527 536 2
Printed advertising material 314 312 320 324 327 339 4
Printed media, total 2 558 2 563 2 599 2 692 2 769 2 847 3
Television** 509 516 529 590 615 638 4
Cable television 67 77 93 100 113 129 14
Radio 43 47 50 51 50 49 -1
Internet 59 56 59 64 75 99 32
Electronic media, total 676 695 731 804 853 916 7
Phonograms 128 118 120 110 98 99 1
Videos (DVD & VHS) 96 118 131 141 144 149 3
Cinemas 48 56 58 54 46 52 12
Recorded media, total 272 292 309 304 288 300 4
All total 3 506 3 550 3 639 3 801 3 910 4 062 4
Mass media/GDP, % 2.5 2.5 2.5 2.5 2.5 2.4  
* Includes also the sales of multimedia recordings (CD-ROMs etc.) by members of the Organization of the Booksellers' Association of Finland. The value at consumer prices was some EUR 5 million in 2006.
** Includes also public service radio.
Source: Statistics Finland, Mass media and cultural statistics

The share of printed media of all mass media stood at 70 per cent. The changes in the relative shares of different sectors of the media were minor (Table 2).

Table 2. Shares of different sectors of the mass media market in Finland 2001 - 2006 (per cent)

  2001 2002 2003 2004 2005 2006
% % % % % %
Daily newspapers (7-4 times a week) 27.3 26.4 25.6 25.5 25.1 25.3
Other newspapers (3-1 times a week) 3.2 3.2 3.1 3.1 3.1 3.0
Free papers 2.4 2.5 2.6 2.6 2.6 2.6
Magazines & periodicals 17.7 17.7 18.0 17.9 18.1 17.7
Books 13.3 13.5 13.3 13.2 13.4 13.2
Printed advertising material 8.9 8.8 8.8 8.5 8.3 8.3
Printed media, total 73.0 72.2 71.4 70.8 70.7 70.0
Television 14.5 14.5 14.5 15.5 15.7 15.7
Cable television 1.9 2.2 2.6 2.6 2.9 3.2
Radio 1.2 1.3 1.4 1.3 1.3 1.2
Internet 1.7 1.6 1.6 1.7 1.9 2.4
Electronic media, total 19.3 19.6 20.1 21.2 21.8 22.5
Phonograms 3.6 3.3 3.3 2.9 2.5 2.4
Videos (DVD & VHS) 2.7 3.3 3.6 3.7 3.7 3.7
Cinemas 1.4 1.6 1.6 1.4 1.2 1.3
Recorded media, total 7.8 8.2 8.5 8.0 7.4 7.4
All total 100 100 100 100 100 100
Source: Statistics Finland, Mass media and cultural statistics

Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Mr Tuomo Sauri +358 9 1734 3449, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Ms Riitta Harala

Tables

Tables in databases


Last updated 27.2.2008

Referencing instructions:

Official Statistics of Finland (OSF): Mass media statistics [e-publication].
ISSN=2323-6345. 2006. Helsinki: Statistics Finland [referred: 17.5.2022].
Access method: http://www.stat.fi/til/jvie/2006/jvie_2006_2008-02-27_tie_001_en.html