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Published: 9 March 2006

Mass media market 2000 - 2004

In 2004 the value of the mass media market was around EUR 3.8 billion. Compared with the previous year, the market grew by around 4 per cent, i.e. clearly more than one year before. Relative to GDP, the share of mass media was 2.5 per cent.

From 2000 to 2004 the mass media market grew in nominal terms by 9 per cent, but real growth remained only at 3 per cent. The share of printed media fell by two percentage points and that of electronic media grew by the same amount.

Printed media is still the biggest mass media sector. Its total turnover was EUR 2.7 billion in 2004. Within printed media the market of free-distribution papers grew most in relative terms, by 6 per cent.

Mass media market in Finland 2000 - 2004

  2000
EUR mil.
2001
EUR mil.
2002
EUR mil.
2003
EUR mil.
2004
EUR mil.
Change, %
2003-2004
Daily newspapers (7-4 times a week) 965 956 936 931 970 4*
Other newspapers (3-1 times a week) 114 113 115 112 118 5*
Free-distribution papers 87 86 89 95 100 6
Periodicals 631 622 630 655 680 4
Books 447 453 474 479 496 4
Printed advertising material 306 314 312 320 324 1
Printed media, total 2 549 2 544 2 556 2 592 2 688 4
National TV and radio 516 519 528 542 598 10
Semi-national TV and local radio 30 33 34 36 36 0
Cable television 66 67 77 93 98 5
Online services 60 59 56 59 67 14
Electronic media, total 672 677 695 731 799 9
Recordings 125 128 118 120 110 -9
Videos (VHS) 70 66 65 50 32 -36
DVDs 12 30 53 81 109 35
Cinema 48 48 56 57 54 -6
CD-ROM 36 33 26 23 21 -11
Recorded media, total 291 305 318 331 325 -2
All total 3 512 3 526 3 569 3 654 3 811 4
At fixed (2004) prices 3 697 3 620 3 608 3 661 3 811 4
GDP share, % 2.7 2.6 2.5 2.5 2.5  
* Due to the changed calculation method used for sales proceeds of newspapers the actual change percentages in 2004 are slightly bigger than those shown in the table.

Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Mr Tuomo Sauri +358 9 1734 3449, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Mr Jussi Simpura

Tables

Tables in databases


Last updated 9.3.2006

Referencing instructions:

Official Statistics of Finland (OSF): Mass media statistics [e-publication].
ISSN=2323-6345. 2004. Helsinki: Statistics Finland [referred: 17.5.2022].
Access method: http://www.stat.fi/til/jvie/2004/jvie_2004_2006-03-09_tie_001_en.html