4. Implementation of marketing and organisational innovations

As with the implementation of product and process innovations, the implementation of marketing and organisational innovations was also reported more often than earlier in the period 2014 to 2016. In all, 46 per cent of enterprises reported the implementation of marketing and organisational innovations, while 38 per cent of the surveyed enterprises had innovations in the previous survey.

In manufacturing, the share of those having implemented marketing and organisational innovations was 49 per cent and in services, 44 per cent. Thirty-two per cent of enterprises reported marketing innovations in manufacturing and similarly, 32 per cent in services. Forty per cent of manufacturing enterprises had implemented organisational innovations, while the share was 36 per cent in services.

In manufacturing, organisational innovations were most commonly reported in the manufacture of motor vehicles, 63 per cent, in the manufacture of computer, electronic and optical products, 59 per cent, and in the paper industry, 57 per cent. The share of enterprises having implemented marketing innovations was highest in other manufacturing, 55 per cent of enterprises.

In services, the share of those having implemented organisational innovations was highest in insurance activities, 64 per cent, and similarly in computer programming, 64 per cent of enterprises in the industry. The implementation of marketing innovations was most common in computer programming, where they were reported by 63 per cent of enterprises.

Organisational innovations are still most often directed to business practices, but in practice, innovations related to organising responsibilities and decision-making are also equally important or common. Marketing innovations are most commonly directed to sales promotion.

Figure 17. Prevalence of implementation of organisational innovations in 2006 to 2016, share of enterprises

Figure 17. Prevalence of implementation of organisational innovations in 2006 to 2016, share of enterprises

Figure 18. Prevalence of implementation of marketing innovations in 2006 to 2016, share of enterprises

Figure 18. Prevalence of implementation of marketing innovations in 2006 to 2016, share of enterprises

Source: Innovation 2016, Statistics Finland

Inquiries: Mervi Niemi 029 551 3263, Heidi Pirkola 029 551 3246, tiede.teknologia@stat.fi

Director in charge: Sami Saarikivi


Updated 12.4.2018

Referencing instructions:

Official Statistics of Finland (OSF): Innovation [e-publication].
ISSN=1797-4399. 2016, 4. Implementation of marketing and organisational innovations . Helsinki: Statistics Finland [referred: 22.11.2019].
Access method: http://www.stat.fi/til/inn/2016/inn_2016_2018-04-12_kat_004_en.html