A more recent publication of this set of statistics is available.

Latest publication: Consumer Confidence 2019, November

Published: 27 June 2014

Consumers' confidence in the economy unchanged in June

Consumer confidence indicator was the same in June as in May, i.e. 8.7. In April, the consumer confidence indicator received the value 3.7. One year ago in June, the consumer confidence indicator was 8.1. The long-term average for the confidence indicator is 12.1. The data are based on Statistics Finland’s Consumer Survey, for which 1,336 people resident in Finland were interviewed between 2 and 17 June.

Consumer confidence indicator (CCI)

Consumer confidence indicator (CCI)

Of the four components of the consumer confidence indicator, expectations concerning own economic situation improved from May to June. By contrast, views concerning Finland’s economy, Finland's unemployment development and households' saving possibilities remained unchanged or weakened.

In June, consumers thought that the time was more favourable for raising a loan than for saving or buying durable goods. In June, employed consumers still felt personally somewhat more threatened by unemployment than usual.

Consumers' own and Finland's economy

In June, 34 per cent of consumers believed that Finland’s economic situation would improve in the coming twelve months, while 25 per cent of them thought that the country’s economy would deteriorate. Twelve months earlier the corresponding proportions were 29 and 28 per cent.

In all, 25 per cent of consumers believed in June that their own economy would improve, while 14 per cent of them feared it would worsen over the year. The corresponding proportions were 22 and 14 per cent in May and 24 and 15 per cent one year ago.

Consumers' expectations concerning their own and Finland's economy in 12 months' time

Consumers' expectations concerning their own and Finland's economy in 12 months' time

Unemployment and inflation

Altogether 16 per cent of consumers thought in June that unemployment would decrease over the year, while 48 per cent of them believed it would increase. The respective proportions in May were 18 and 47 per cent.

In June, 11 per cent of employed persons believed that their personal threat of unemployment had lessened over the past few months, whereas 24 per cent thought it had grown. Twenty-two per cent of employed persons felt that they were not threatened by unemployment at all.

Consumers estimated in June that consumer prices would go up by 2.4 per cent over the next 12 months. One year ago, the predicted inflation rate was 3.0 per cent, and its long-term average is 2.3 per cent.

Buying of durable goods

In June, 41 per cent of consumers thought the time was favourable for buying durable goods. For example, entertainment electronics and travelling were attractive to households. Sixteen per cent of households were fairly or very certain to buy a car and eight per cent a dwelling during the next 12 months. Nineteen per cent of households were planning to spend money on renovating their dwelling within a year.

Saving and taking out a loan

In June, 52 per cent of consumers considered saving worthwhile. In all, 63 per cent of households had been able to lay aside some money and 77 per cent believed they would be able to do so during the next 12 months.

In June, 56 per cent of consumers regarded the time good for raising a loan. Twelve per cent of households were planning to raise a loan within one year.

Consumers' views of the economy

  Average 10/1995- Max. 10/1995- Min. 10/1995- 06/2013 05/2014 06/2014 Outlook
A1 Consumer confidence indicator, CCI = (B2+B4+B7+D2)/4 12,1 22,9 -6,5 8,1 8,7 8,7 -
B2 Own economy in 12 months' time (balance) 8,5 14,1 2,3 5,1 4,3 7,5 -
B4 Finland's economy in 12 months' time (balance) 3,5 25,3 -27,1 -0,6 3,6 2,8 =
B6 Inflation in 12 months' time (per cent) 2,3 4,6 0,6 3,0 2,6 2,4  
B7 Unemployment in Finland in 12 months' time (balance) -2,3 27,6 -51,1 -19,6 -16,5 -18,2 -
B8 Own threat of unemployment now (balance) -0,5 7,6 -18,8 -4,0 -8,2 -7,3 --
C1 Favourability of time for purchasing durables (balance) 18,5 41,8 -14,2 -0,8 4,6 7,5 -
C2 Favourability of time for saving (balance) 11,2 36,8 -19,6 3,9 6,1 3,0 -
C3 Favourability of time for raising a loan (balance) 16,9 42,0 -47,1 13,9 8,4 11,6 -
D2 Household's saving possibilities in the next 12 months (balance) 38,8 52,2 10,9 47,4 43,5 42,6 +

The balance figures are obtained by deducting the weighted proportion of negative answers from that of positive answers. The consumer confidence indicator is the average of the balance figures for the CCI components. The balance figures and the confidence indicator can range between -100 and +100 – the higher (positive) balance figure, the brighter the view on the economy.

Explanations for Outlook column: ++ Outlook is very good, + Outlook is good, = Outlook is neutral, - Outlook is poor, -- Outlook is very poor. Deviation of balance from average has been compared to standard deviation.

The population and sample of the Survey

The population of the Consumer Survey comprises 4.4 million persons aged 15 to 84 and their 2.6 million households in Finland. The population was extended to persons aged 75 to 84 starting from January 2012. The gross size of the monthly sample of the Survey is 2,350 persons (previously 2,200 persons).

In June, the non-response rate of the Consumer Survey was 43.1 per cent. The non-response rate includes those who refused from the survey or were otherwise prevented from participating, as well as those who could not be contacted.

The extension of the population, that is, responses from persons aged 75 to 84, is estimated to have weakened the value of the consumer confidence indicator by good one unit starting from January 2012. This has primarily been caused by a drop in the balance figure of one component, namely own household's saving possibilities. The extension of the population has also somewhat affected the results on owning various home technology.

EU results

The (seasonally adjusted) Consumer Survey results for all EU countries are released on the European Commission website: European Commission, DG ECFIN, Business and Consumer Survey Results; http://ec.europa.eu/economy_finance/db_indicators/surveys/index_en.htm


Source: Consumer Survey 2014, June. Statistics Finland

Inquiries: Pertti Kangassalo 029 551 3598, Tara Junes 029 551 3503, consumer.survey@stat.fi

Director in charge: Riitta Harala

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Updated 27.6.2014

Referencing instructions:

Official Statistics of Finland (OSF): Consumer Confidence [e-publication].
ISSN=2669-8889. June 2014. Helsinki: Statistics Finland [referred: 14.12.2019].
Access method: http://www.stat.fi/til/kbar/2014/06/kbar_2014_06_2014-06-27_tie_001_en.html